We don't just make games.
We build universes.
Simplified Media is a creative studio specializing in horror games, immersive web experiences, and brand-driven content. Every project starts with a question: what world does this need to exist in?

Timeline
Simplified Media founded. First Auntie Atom prototype.
Full asset pipeline established. 7 game-ready 3D models completed.
Simplified Media Network launches: simplified.media, endsights.com, adellion.com.
Tech Stack
- Roblox (Luau)
- Blender 5.0
- Next.js 15
- React 19
- Tailwind v4
- Three.js
- GLTF/Draco
- WebGL
- AWS Lambda
- SST v3
- Cloudflare
- Payload 3.0
- PostgreSQL
- Framer Motion
- Adobe Fonts
- Figma
Development Architecture
A 1950s atomic-horror survival experience built on data-oriented design and modular game loops. Target: stable 60 FPS on mid-range mobile.
Core Gameplay Loop
Exploration → Hazard Detection → Resource Management → Upgrade → Repeat. A server-authoritative model prevents exploits while session-locked DataStores ensure player data integrity.
Nexus AI Integration
Game Client → AWS Gateway → Nexus AI (Lambda) → Response. Dynamic world-building dialogue and classified document decryption powered by the Nexus backend.
Asset Pipeline
High-to-low poly workflow optimized for Roblox mesh limits. PBR textures capture the gritty mid-century aesthetic. GLB files shared between game engine and simplified.media via the monorepo.
ECS Architecture
Entity Component System attaching RadiationSource, Lootable, and Hazard components to parts — decoupling logic from visuals for rapid content expansion.
Procedural radiation-fog system and Auntie NPC behavior tree complete.
Leaderboard API integration, Bunker Alpha level design.
Real-time shadow optimization for mobile — remediating via baked static lighting.